If the objective was to get folks speaking about Iceland, a new tourism video is greater than succeeding.
A video published yesterday by Inspired by Iceland, a advertising and marketing marketing campaign for Icelandic tourism, takes intention at a Mark Zuckerberg video launched in October asserting Facebook’s title change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a digital world that “will be the successor to the mobile internet.”
The metaverse’s defining high quality, mentioned Zuckerberg, is “the feeling of presence … like you’re there with other people.”
Welcome to ‘Icelandverse’
Icelandic tourism authorities appear to assume they’ll provide one thing higher.
In the new video, a Zuckerberg lookalike — full together with his Caesar reduce, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a place of “enhanced actual reality without silly looking headsets.”
“Today I want to talk about a revolutionary approach on how to connect our world — without being super weird,” the speaker deadpans to the digital camera.
The video extolls Iceland’s “completely immersive” experiences, comparable to its actual rocks, actual people and “skies you can see with your eyeballs.”
Press supplies despatched to journalists proceed the parody, explaining that Icelandverse was created “after millions of years in development” and that “users can explore and navigate their way through the many different layers of captivating reality, just by visiting.”
Officials, too, are in on the act.
“Icelandverse has been built with experts in government, industry, nature and academia, plus a few volcanoes,” mentioned Sigridur Dogg Gudmundsdottir, head of Visit Iceland, in the video’s press launch.
