Is Plug Power Stock a Buy Now?


  • Plug Power has a new initiative to transition from a growth-at-all-costs model to a more efficient approach.

  • It hopes to achieve annual savings of $150 million to $200 million and improve profitability.

  • The company has secured substantial deals, including a liquid hydrogen supply contract with NASA.

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For more than 25 years, Plug Power (NASDAQ: PLUG) has been carving out a place in the hydrogen energy sector, yet it still hasn’t achieved profitability. The company has consistently burned cash, diluted shareholders, and failed to deliver for investors.

But things could be turning around. Project Quantum Leap is Plug Power’s pivot from growth at all costs to a more efficient operating model, focusing on high-growth opportunities and targeting $150 million to $200 million in annual savings. Here’s what investors need to know.

Plug Power develops hydrogen and fuel cell solutions, aiming to build a vertically integrated ecosystem of products that produce, transport, store, handle, dispense, and utilize hydrogen for mobility and power applications. The company cast a wide net across the hydrogen energy industry, prioritized growth over anything else, and has bled capital year after year as a result.

For example, Plug Power has built production plants, like its large-scale green hydrogen and fuel cell manufacturing plant in western New York. However, the company acknowledged that the pace of development in the hydrogen economy has been slower than expected, prompting it to pause certain projects.

PLUG Revenue (TTM) data by YCharts

The company initiated Project Quantum Leap to transform it into a leaner and more efficient business. To do so, it will simplify the business and focus investments on higher-profit products. Some of its highest-value markets include electrolyzers, material handling, and hydrogen plants.

Its electrolyzers use proton exchange membrane technology to split water into hydrogen and oxygen using electricity. This appeals to heavy industrial producers, such as refineries, chemical, steel, fertilizer, and commercial refueling stations, because these companies can produce fuel on-site and bypass markets altogether.

Through Sept. 30, Plug Power has generated $119.5 million in electrolyzer sales revenue, representing 61% year-over-year growth and one-quarter of its net revenue.

Plug Power is focusing on large-scale deals to leverage its existing footprint. One major deal that happened last month was with Carlton Power, a green energy developer in the United Kingdom. The company selected Plug Power for an equipment supply and long-term service agreement totaling 55 MW across three green hydrogen projects.



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