Mitsubishi-Fuso appoints Emil Frey as its main Europe distributor

Japanese commercial vehicle manufacturer Mitsubishi Fuso Truck and Bus Corporation (MFTBC), owned by Germany’s Daimler Truck AG, announced that Switzerland’s Emil Frey Group has been appointed as its general distributor in 21 markets across Europe, providing sales and aftermarket services for the Fuso brand.

MFTBC confirmed that the reorganisation of its European distribution and sales operations is part of the integration process of the Fuso and Hino brands under a new holding company, Archion, with the merger scheduled to be completed on 1 April 2026. Fuso confirmed that its light-duty trucks will continue to be available in all current European markets after the merger.

Emil Frey Group, established in 1924, is a family-owned company headquartered in Zurich, with a strong sales, service and logistics network across Europe covering passenger cars, commercial vehicles, agricultural machinery and motorcycles. It employs around 25,000 people and sells over 600,000 vehicles annually across the region.

The company has agreed to establish Fuso distribution and sales operations in the following countries: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, France, Germany, Greece, Hungary, Kosovo, Liechtenstein, Monaco, Montenegro, North Macedonia, Poland, Romania, Switzerland, Serbia, Slovakia and Slovenia.

Andreas Deuschle, MFTBC’s head of International Sales and Customer Services, said in a statement: “MFTBC has provided light-duty commercial vehicles, produced in our plant in Tramagal, Portugal, to customers in European since 1980. The partnership with Emil Frey brings together two strong players in the European truck market. We are confident that by combining Fuso’s innovative products with Emil Frey’s extensive network and expertise, we will deliver exceptional value to our customers.”

Emil Frey Group’s CEO, Gerhard Schürmann, added: “We are honoured to expand and further strengthen our longstanding partnership with MFTBC by becoming its distribution partner in additional strategic regions across Europe. Emil Frey’s strong customer focus and deep market expertise, combined with MFTBC’s innovative and sustainable products and outstanding quality, will enable us to deliver the best possible service to our customers and dealer partners in each country.”

“Mitsubishi-Fuso appoints Emil Frey as its main Europe distributor” was originally created and published by Just Auto, a GlobalData owned brand.

The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.