AppLovin Stock (APP) May Struggle for More Momentum after 687% Rally


I invested in AppLovin (APP) when the company was worth less than $15 billion. Today, that figure stands at over $113 billion after a 687% rally over 12 months. However, I’m a little concerned that the momentum might be running low simply because the company’s valuation may prove unsustainable unless it can present further catalysts. For now, I’m neutral on this stock, given the evolving interest rate environment, the potential for more risk-off sentiment, and the stock’s valuation.

While I’m now neutral on the stock, I have to note that the company’s rise has been nothing short of remarkable. AppLovin’s ascent in the mobile advertising and gaming industry can be attributed to several key factors. At the heart of its success is the AI-powered Axon engine, which has revolutionized ad targeting and delivery. This innovative technology, which was something of an unknown entity at first, continuously learns and refines data, ensuring ads reach the right audience at the optimal time, significantly boosting user engagement and ad effectiveness.

AppLovin’s strategic focus on the mobile gaming sector, a market projected for substantial growth, has been central to the company’s success. Moreover, AppLovin’s unique combination of gaming development expertise and targeted advertising capabilities gives it a competitive edge over traditional ad platforms.

In turn, its financial performance has impressed the market, with AppLovin reporting a 39% year-over-year revenue increase to $1.2 billion in Q3 2024. Meanwhile, earnings per share more than quadrupled to $1.25, with Q3 earnings beating expectations by an incredible $0.33. Looking forward, the company’s expansion into new verticals, particularly e-commerce, presents significant growth opportunities, as leveraging its AI capabilities in these new sectors could further drive its success.

I’m currently neutral on AppLovin because, despite its impressive profitability and growth prospects, the valuation is hard to justify. The company’s financial metrics paint a picture of a high-performing business with significant potential, yet the current market valuation appears to be pricing in extraordinary future performance.

Starting with the positives, AppLovin presents exceptional profitability metrics, with an EBIT margin of 35.8% and a net income margin of 26.8%, both significantly above the sector median. The company’s revenue growth is equally impressive, with a 41.5% year-over-year increase, far surpassing the sector median of 4.4%. It’s an efficient operator, and the business is growing considerably.



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