(BPRW) The ESSENCE Festival of Culture™ Plans Full Return to New Orleans in July 2022
– The Nation’s Largest Festival by Per Day Attendance Will Take Place Fully Live from June 30 – July 3, 2022, with Enhanced Digital Experiences Globally –
(Black PR Wire) NEW YORK–(BUSINESS WIRE)– Essence Communications, Inc., the main media, expertise and commerce firm devoted to serving Black girls and communities, at present introduced the total return of the ESSENCE Festival of CultureTM to New Orleans from June 30 – July 3, 2022.
After pivoting to a digital expertise in 2020 and 2021 due to the pandemic, the ESSENCE Festival will host a totally dwell gathering for the primary time in two years, celebrating the tradition and resilience of the Black neighborhood with the theme “It’s the Black Joy for Me!” In addition, with its sturdy digital efficiency – together with a 65% enhance in Festival content material streams from 2020 (45 million) to 2021 (70+ million), the ESSENCE Festival of Culture will construct on the worldwide viewers gained through its digital programming to proceed to ship a complete and fascinating digital expertise to attendees each dwell and all over the world.
“The reimagining of the 2022 ESSENCE Festival of Culture in New Orleans as a phygital – fully physical and fully digital – experience will be epic,” mentioned Caroline Wanga, CEO, Essence Communications, Inc. “Given what we have collectively experienced over the last two years, the opportunity to convene and uplift in the spirit of culture, equity, celebration – and joy – is more of a privilege and honor than it has ever been. We look forward to our homecoming in the City of New Orleans and to strengthening our impact as a cornerstone of Black culture, entrepreneurship and economic inclusion – working always to serve Black women and communities deeply.”
The unparalleled dwell expertise will embody virtually a million sq. ft of house for empowerment programming (networking, finance, profession, wellness, vogue, magnificence and extra) on the Ernest N. Morial Convention Center, nightly concert events at Caesars Superdome and different entertaining and inspirational activations in venues throughout the town. The Festival’s sturdy digital programming will embody dwell streaming of choose on-the-ground actions in New Orleans, in addition to new and unique digital content material and experiences created for the dwell and digital audiences.
“We are elated to announce the return of the ESSENCE Festival to New Orleans in the Summer of 2022,” mentioned Mayor LaToya Cantrell. “ESSENCE brings so much to our city and our economy, and I can’t wait to see what this year has to offer. The City of New Orleans and the ESSENCE Festival are inextricably linked through our remarkable history and our steadfast focus on and commitment to culture, community, and economic inclusion. We look forward to continuing this partnership to create an even deeper legacy of impact and inclusion for our city and for all who will join us in July to make this experience the best yet.”
Launched in 1995 as an occasion to commemorate the 25th anniversary of ESSENCE journal, the ESSENCE Festival of Culture has since advanced into the world’s largest celebration of Black girls, tradition and communities. Regularly convening greater than 530,000 individuals yearly over July 4th weekend in New Orleans, the ESSENCE Festival of Culture is now additionally the nation’s largest competition by per day attendance.
Additional particulars relating to the 2022 ESSENCE Festival of Culture – together with ticketing, schedules, expertise line-up, COVID protocols (based mostly on beneficial steerage from Public Health Agencies and the City of New Orleans), and extra – will likely be launched in January 2022. Visit www.essencefestival.com for the newest data.
ABOUT ESSENCE COMMUNICATIONS INC.
Essence Communications is the primary—and solely 100% Black-owned—media, expertise and commerce firm at scale devoted to Black girls and communities. With a neighborhood of greater than 31 million Black girls, ESSENCE conjures up a worldwide viewers by means of numerous storytelling and immersive unique content material rooted in Culture, Equity and Celebration. The model’s multi-platform presence in/ publishing, experiential and on-line encompasses its namesake journal; digital, video and social platforms; tv specials; books; and signature dwell occasions, together with Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival of Culture.
Source: Essence Communications, Inc.
The content material and opinions expressed inside this press launch are these of the creator(s) and/or represented firms, and usually are not essentially shared by Black PR Wire. The creator(s) and/or represented firms are solely liable for the information and the accuracy of the content material of this Press launch. Black PR Wire reserves the precise to reject a press launch if, in the view of Black PR Wire, the content material of the discharge is unsuitable for distribution.
